The mask in February, the forehead temperature gun in March, the melt blown cloth in April, the helmet in May... June has come, who can tell me what to order? Recently, a Baoma who rode an electric bike in the provincial capital sighed.
Not long ago, the Traffic Management Bureau of the Ministry of Public Security issued a notice that from June 1, 2020, the security guard action of "One Helmet and One Belt" will be carried out nationwide. During the operation, Taiyuan Public Security and Traffic Management Department will strengthen law enforcement management, and investigate and correct the behaviors of motorcycle and electric bicycle riders who do not wear safety helmets, and car drivers who do not use seat belts according to law.
For a while, about not taking Electric vehicle helmet The news that he will be fined has been widely circulated. Although the public security department clearly stated that at present, the helmet wearing of electric bicycle riders is only a stage of propaganda and guidance, there is no mandatory requirement, and no penalty will be imposed temporarily. However, the electric helmet has become the "pig" standing on the air vent. In a short time, the price of a small helmet has not only doubled, but has also become "hard to find".
Physical stores are hard to find
On May 20, Mr. Yan, the owner of Lvyuan Fantasy Home (9.480, 0.04, 0.42%), was busy asking each WeChat business group who had electric vehicle helmets to sell, holding his mobile phone. For him at present, no matter how expensive the purchase price is, as long as there is something in stock. But to his disappointment, the reply from all WeChat groups was that helmets were temporarily out of stock!
For the unexpected situation in recent days, Mr. Yan was also somewhat helpless. Previously, no one wanted helmets when customers bought electric cars, but now they are even more popular than masks before. He worried that if he could not grab the helmet again, the sales of electric vehicles would be affected.
Mr. Yan could not see a helmet in his shop. He "hid" a box of helmet inventory in a corner, and the only box of helmets worn in 30 winters became a treasure. On May 19, Mr. Yan spent thousands of yuan to get three boxes of helmets with his friends. "The logistics vehicle pulling the helmet had just arrived in Taiyuan, and within half an hour, it was snapped up by the wholesalers. Although the purchase price of the helmet doubled compared with the previous model, many of them were slow to start and came back empty handed." Mr. Yan said that everyone did not know what type of helmet was before they grabbed it, winter or summer, as long as they grabbed it, they would earn money.
On the same day, three boxes of 90 two summer style helmets snatched by Mr. Yan were swept away by customers who heard the wind. These two helmets are sold for 50 yuan and 80 yuan respectively. One of the helmets started on May 17, and the price has risen from 30 yuan to 50 yuan.
In the electric car market of Fanzhijia, the situation of most dealers is the same as that of Mr. Yan. In the Emma electric car store, nearly 300 Emma helmets with a price of 128 yuan were sold in just a few days. For the first time since opening the store for so many years, the profit of selling helmets is higher than that of electric vehicles. The boss said that the original price of this helmet was 88 yuan, while the current price was 128 yuan. The purchase price doubled, and the price of the helmet rose faster than that of the mask. The price of the returned goods rose to 198 yuan each, but when to return the goods is still far away.
The price of helmets of popular electric vehicle brands such as Yadi and Five Star Diamond Leopard is also rising. In the Yadi store, a customer came to buy an electric car, and the old way of buying a car and giving away helmets was changed by the boss into selling helmets for 30 yuan. The boss said helplessly, "I can't afford to send the helmet."
The price of helmets in the whole network is blowout
On Taobao, the price of electric vehicle helmets of various brands rose almost all over the network. A beon brand electric vehicle helmet soared from more than 100 yuan to 288 yuan to 328 yuan. As the most expensive helmet with the highest sales volume on Taobao, the price of this helmet has risen by more than 100 yuan in just a few days.
For the "LV" in this helmet, many netizens said that the price of starting early in May was still 189 yuan, which was unexpected. In the store of this brand, there are 12 kinds of helmets in 42 colors, and the helmets in L size have been sold out. The customer service staff said that the stock would soon be out of stock, and the price of all helmets would soon rise again.
A physical store only sold electric car helmets for 50 yuan, but they actually sold them for 78 yuan online. The shop owner said that at present, the demand for helmets has been rising nationwide, and the manufacturer has worked overtime to make helmets. Nevertheless, it still seems unable to cope with the current demand for blowout. Many manufacturers are surrounded by dealers waiting for helmets. In this case, price increases are inevitable.
According to the price trend of helmets from a Taobao merchant, the price of a helmet that sold for about 20 yuan before May 12 soared to 120 yuan, a six fold increase in less than a week. It is obvious from the price trend chart of several helmet products that although the price increases are relatively large, the sales of most online stores are still very hot. At present, electric vehicle owners across the country are purchasing helmets. This demand is rigid. For the first time, electric vehicle helmets have the feeling that "the emperor's daughter does not worry about marriage".
A taobao shopkeeper said that the helmet market is so popular because the price of the upstream production link has risen. In the market circulation link, the price of helmets has been hyped up. The social psychology of not worrying about selling helmets has led to the difficulty of obtaining helmets and the "blue chip stocks" in the short term. Some wholesalers' hoarding has exacerbated the imbalance between supply and demand, making the helmet market bullish and the price soaring.
Rational view of helmet market
On May 20, Ms. Han spent 60 yuan to buy a "three no" helmet without a factory name or address when bargaining with the owner of an electric vehicle was fruitless. Ms. Han said that the helmet market was mixed, and poor quality helmets also sold at a high price.
As for the new regulation of wearing helmets on electric bikes, the Provincial Bicycle and Electric Bicycle Industry Association and Taiyuan Bicycle and Electric Motorcycle Industry Association issued a document encouraging key enterprises in the industry to first try the "buy electric bikes and give away helmets" model to standardize operation and ensure the quality and reasonable price of helmets. At the same time, we call on the vast number of employees to provide consumers with relevant goods and services with guaranteed quality and reasonable prices. They should not blindly follow the trend, hoard curiosities, drive up prices, purchase and sell helmets that do not meet national standards, and not disrupt the normal market price order.
An industry insider in the electric vehicle industry believes that at present, the market demand for electric vehicle helmets has exploded in the short term, but before June 1, almost all the people who should buy them have bought them, and the new demand is all new people who buy electric vehicles, so the demand should be limited. Therefore, for consumers and practitioners, we must rationally face the current "hot sale", "rush", "hype", "uneven quality" and other situations of electric vehicle helmets. At the same time, for the current situation of unequal price and quality of electric vehicle helmets, consumers must purchase helmets that meet the national standard of Motorcycle Passenger Helmets GB811-2010 and have CCC mandatory certification to effectively protect their own safety.
