Faced with the concentrated release of helmet demand in the market Helmet In response to the soaring price, the Traffic Management Bureau of the Ministry of Public Security issued an emergency announcement on the evening of May 20, requiring all regions to steadily promote the "One Helmet One Belt" security guard action. From June 1, the penalty for not wearing helmets is only limited to motorcycles, and the penalty for electric bicycles is not imposed temporarily.
As soon as the announcement is made, such as a timely rain in midsummer, the popularity of "scalpers" hyping helmets drops sharply. Recently, when the reporter visited the industrial functional area in the east of Yueqing City again, he found that all the big trucks that had gathered here before had gone, and no "scalpers" had been seen under the shade of trees. Even the stalls and vendors had scattered. The price of ordinary helmets had soared five times from the peak to 120 yuan, and fell back to the conventional 20 yuan. This series of dramatic changes only took a short week.
Helmet industry after being hyped crazily
Where on earth?
Product quality is mixed
"Watermelon skin helmet" buries hidden dangers
Yueqing Electric vehicle helmet Four symposiums led by manufacturers association and Chengdong Street have been held. Almost every two or three days, the owners of helmet manufacturers get together to discuss the latest market trends, and to think about the next step.
Yueqing Helmet Industry Association has 46 member enterprises, all of which are local helmets leading enterprises. But at the symposium, they revealed such a "strange phenomenon" that they did not make money in this "crazy helmet" vent.
Lu Mingchuan, president of the helmet industry association of Yueqing City, said frankly that none of his home-made helmets were sold at this time.
Lu Mingchuan explained: "Our products are in the middle and high-end line, and the price is 2-3 times higher than that of ordinary helmets. In short, the price speculators can't stir up." Other member enterprises also said that the middle and high-end products have high prices, and the speculation space is relatively small. In addition to the recent sharp increase in raw materials, the profit space of manufacturers has narrowed sharply, and production has stagnated.
The "regular army" in the industry did not make money,
Who made a profit in this wind?
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In the investigation, the reporter found that in addition to the short-term profits of "scalpers", a number of unlicensed and unlicensed black workshops using "black materials" to produce substandard helmet products lurked behind the chaos.
"Black material" refers to the recycled waste plastic, which looks bright after processing, but is actually as thin as paper, unable to resist external impact. Industry insiders call this kind of helmet "watermelon skin helmet", which has considerable potential safety hazards. This means that the "watermelon skin helmet" that consumers spend more than 100 yuan on the market may cost less than 10 yuan.
The cost of a high standard helmet made of regular ABS thermoplastic is at least 50 yuan.
Blind expansion under the pursuit of profits
The market is in the vortex of price war
According to Tianyancha data, since the Ministry of Public Security issued the announcement on April 21 to launch the "One Helmet One Belt" security protection action nationwide, as of May 18, 3503 helmet industry related enterprises have been established in China in the past month.
In this regard, Zhou Yi, secretary-general of Yueqing Helmet Industry Association, said: "The reason for the 'blowout' growth of enterprises is mainly due to the low barriers to entry of the helmet industry. Although the materials used for a helmet are complex, most of them are directly formed from raw materials, and the technical requirements are not high, which makes the enterprises under the tuyere enter and make profits quickly."
According to the manufacturer of electric helmet, the two key points of helmet production are mold and raw materials.
In terms of molds, low-end molds are simple and rough, with low cost. A mold costs 2000 to 10000 yuan, and it takes two weeks to make; The production cycle of high-end mold only takes more than 3 months, and the price ranges from 300000 to 400000 yuan.
In terms of raw materials, ordinary helmets are mainly made of PP plastic, and the price of raw materials per ton is 8000 yuan; High standard helmets are mainly made of ABS plastic, and the price of raw materials per ton is 15000 yuan.
As a result, the cost and quality of helmets are high.
